Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit our website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

Cookies allow us to recognize you and remember your preferences, making your experience on our website more personalized and convenient. They do not contain any personally identifiable information unless you have explicitly provided such information.

2. Why Do We Use Cookies?

White & Trust Pharmaceuticals (India) Pvt Ltd uses cookies for various purposes:

• Essential Cookies: Required for the website to function properly
• Performance Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your activity for targeted advertising
• Analytics Cookies: Collect data about website usage and visitor behavior

3. Types of Cookies We Use

Cookie Type	Purpose	Duration
Session Cookies	Maintain user session and login information	Until browser is closed
Persistent Cookies	Remember user preferences and settings	Several months to years
First-Party Cookies	Set by our website for functionality	Varies
Third-Party Cookies	Set by external services for analytics and advertising	Varies
Analytics Cookies	Track website usage and visitor behavior	Several months
Marketing Cookies	Enable targeted advertising and retargeting	Several months to years

4. Specific Cookies We Use

4.1 Essential Cookies

• PHPSESSID: Maintains user session information
• CSRF Token: Protects against cross-site request forgery attacks
• Authentication Cookies: Keeps you logged in to your account

4.2 Performance and Analytics Cookies

• Google Analytics: Tracks website traffic and user behavior
• Hotjar: Records user interactions and heatmaps
• Performance Monitoring: Measures website speed and performance

4.3 Functional Cookies

• Language Preference: Remembers your language selection
• Theme Preference: Stores your preferred website theme
• Shopping Cart: Maintains items in your shopping cart

4.4 Marketing and Advertising Cookies

• Facebook Pixel: Enables targeted advertising on Facebook
• Google Ads: Tracks conversions and enables retargeting
• Remarketing Cookies: Shows relevant ads based on your browsing history

5. Third-Party Cookies

Our website uses cookies from third-party service providers to enhance functionality and provide analytics. These third parties include:

• Google Analytics: For website analytics and traffic analysis
• Facebook: For social media integration and advertising
• YouTube: For embedded video content
• Payment Processors: For secure payment processing

These third parties have their own privacy policies and are responsible for their own cookie usage. We encourage you to review their privacy policies.

6. Cookie Duration

Cookies have different lifespans depending on their purpose:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain on your device for a set period (days, months, or years)
• Analytics Cookies: Typically expire after 2 years
• Marketing Cookies: May persist for up to 2 years

7. Your Cookie Choices

You have the right to control cookies on your device. Here are your options:

7.1 Browser Controls

Most web browsers allow you to control cookies through their settings. You can:

• Accept all cookies
• Reject all cookies
• Accept only certain types of cookies
• Delete existing cookies
• Receive a warning before a cookie is placed

For instructions on how to manage cookies in your browser, visit:

• Chrome: support.google.com/chrome/answer/95647
• Firefox: support.mozilla.org/en-US/kb/cookies
• Safari: support.apple.com/en-us/HT201265
• Edge: support.microsoft.com/en-us/microsoft-edge

7.2 Opt-Out Options

You can opt out of specific cookies:

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on
• Facebook Ads: Adjust your ad preferences in Facebook settings
• Network Advertising: Visit optout.networkadvertising.org

7.3 Do Not Track

Some browsers include a "Do Not Track" feature. If you enable this feature, we will respect your preference and limit our use of tracking cookies.

8. Impact of Disabling Cookies

9. Tracking Technologies

In addition to cookies, we may use other tracking technologies:

• Web Beacons: Small transparent images used to track page views
• Pixels: Similar to web beacons, used for tracking conversions
• Local Storage: Browser storage for website data and preferences
• Session Storage: Temporary storage for session-specific data

10. Data Security

We implement appropriate security measures to protect cookie data from unauthorized access, alteration, or destruction. However, no method of transmission over the internet is completely secure.

11. Cookie Consent

When you first visit our website, we display a cookie consent banner. By continuing to use our website, you consent to our use of cookies as described in this policy. You can withdraw your consent at any time by adjusting your cookie settings.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, and legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

13. Contact Us

If you have questions about our use of cookies or wish to exercise your cookie preferences, please contact us: